We are pleased to present the new KE advertising campaign for the 2026/2027 season, which tells the story of a perfect fusion between design and nature.
The key concept unfolds on a wild, unspoiled shoreline overlooking the sea—a setting that evokes freedom, openness, and harmony. Here, nature takes center stage, offering an immediate sense of well-being and serenity.
This choice represents a natural continuation of the 2023 campaign, while placing greater emphasis on broader, more open seascapes capable of delivering a more immersive and regenerative experience.
The closing claim, “THE GREATEST SHOW IS NATURE. ENJOY IT FROM THE FRONT ROW.”, encapsulates the essence of our vision: a perfect symbiosis between nature and people, between designed space and environment—something only KE can achieve. The expression “Enjoy it from the front row” further highlights the excellence of the experience offered by our products.
The campaign’s protagonist is Kedry Skylife. Thanks to its retractable and adjustable louvers, it creates an “open room”: a space that breathes, welcomes, protects, and integrates harmoniously with the natural landscape.
You can find the full video on YouTube at the following link: KE BRAND CAMPAIGN
