A significant moment for an international group, leader in design, production and manufacturing of components and accessories for solar shading systems: BAT Group changes its name and becomes FrontYard Group.
This change is part of a broad transformation and renewal process, aimed at strengthening the group’s identity on the global market, with a particular focus on the entities that compose it: the brands BAT, KE and Giulio Barbieri, each with a strong historical heritage and a distinctive and recognizable aesthetic.
These brands complement each other, enhancing the complementarity of the offer that distinguishes them.
Stefano Aurelio Zocca, CEO of the group, stated: “Our goal is to grow significantly and establish ourselves as a leading player in the sector. The rebranding, with the name FrontYard Group, directly recalls the idea of an open and welcoming space, a transition area between the home and the outdoor environment. This concept fully reflects the holding’s mission: to offer innovative solutions for the outdoors, transforming every outdoor space into a unique, functional and elegant experience”.
FrontYard Group’s aims to be leader in the solar protection field, consolidating its international presence through the strengthening of its “human capital” in all geographical areas where the group is already present, expand its offer with complementary products and further strengthen its position in some high-potential geographical areas.
In an ever-changing market characterized by technological progress, changing of consumers habits and definition of new housing needs, the three realities of the group are not only following trends, but they are able to anticipate and shape them through a strategic approach that integrates innovation, Data analysis and a deep understanding of the global market.
Environmental sustainability, architectural beauty and living well-being are also core values of FrontYard Group, which invests in the daily search for solutions that go beyond the product, with the aim of improving the quality of life and promoting a more respectful relationship between man and environment.
