{"id":108924,"date":"2025-05-12T11:34:17","date_gmt":"2025-05-12T09:34:17","guid":{"rendered":"https:\/\/www.keoutdoordesign.com\/?p=108924"},"modified":"2025-05-12T11:34:17","modified_gmt":"2025-05-12T09:34:17","slug":"bat-group-si-evolve-e-diventa-frontyard-group-una-nuova-era-per-linnovazione-nelle-schermature-solari","status":"publish","type":"post","link":"https:\/\/www.keoutdoordesign.com\/it-it\/bat-group-si-evolve-e-diventa-frontyard-group-una-nuova-era-per-linnovazione-nelle-schermature-solari\/","title":{"rendered":"BAT Group si evolve e diventa FrontYard Group: una nuova era per l\u2019innovazione nelle schermature solari"},"content":{"rendered":"

Un momento significativo per un gruppo internazionale leader nella progettazione e produzione di componenti e accessori per sistemi di schermatura solare: BAT Group cambia denominazione e diventa FrontYard Group<\/strong>.<\/p>\n

Questo cambiamento fa parte di un ampio processo di trasformazione e rinnovamento, finalizzato a rafforzare l’identit\u00e0 del gruppo sul mercato globale, con un focus particolare sulle realt\u00e0 che lo compongono: i marchi BAT<\/strong>, KE<\/strong> e Giulio Barbieri<\/strong>, ciascuno con un forte patrimonio storico e un’estetica distintiva e riconoscibile. Questi brand si completano a vicenda, valorizzando la complementarit\u00e0 dell\u2019offerta che li contraddistingue.<\/p>\n

Stefano Aurelio Zocca<\/strong>, CEO del gruppo, ha dichiarato: \u201cIl nostro obiettivo \u00e8 crescere significativamente e affermarci come un player di riferimento nel settore. Il rebranding, con il nome FrontYard Group<\/strong>, richiama direttamente l\u2019idea di uno spazio aperto e accogliente, un’area di transizione tra l’ambiente domestico e quello esterno. Questo concetto riflette pienamente la missione della holding: offrire soluzioni innovative per l’outdoor, trasformando ogni spazio esterno in un’esperienza unica, funzionale ed elegante\u201d<\/em>.<\/p>\n

L\u2019obiettivo di FrontYard Group<\/strong> \u00e8 diventare leader nel settore delle schermature solari, consolidando la propria presenza internazionale attraverso un potenziamento del “capitale umano” in tutte le aree geografiche dove il gruppo \u00e8 gi\u00e0 presente, ampliando la propria offerta con prodotti complementari e rafforzando ulteriormente la propria posizione in alcune aree geografiche ad alta potenzialit\u00e0.<\/p>\n

In un mercato in continua evoluzione, caratterizzato dall\u2019avanzamento tecnologico, dal cambiamento delle abitudini dei consumatori e dall\u2019emergere di nuove esigenze abitative, le tre realt\u00e0 del gruppo non si limitano a seguire le tendenze, ma le anticipano e le modellano grazie a un approccio strategico che integra innovazione, analisi dei dati e una profonda comprensione del mercato globale.<\/p>\n

Sostenibilit\u00e0 ambientale, bellezza architettonica e benessere abitativo sono inoltre valori fondanti di FrontYard Group<\/strong>, che investe nella ricerca quotidiana di soluzioni che vanno oltre il prodotto, con l\u2019obiettivo di migliorare la qualit\u00e0 della vita e favorire un rapporto pi\u00f9 rispettoso tra uomo e ambiente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un momento significativo per un gruppo internazionale leader nella progettazione e produzione di componenti e accessori per sistemi di schermatura…<\/p>\n","protected":false},"author":10407,"featured_media":108929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[385],"tags":[596,687,686,688],"class_list":["post-108924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ke-outdoor-design","tag-ke-store","tag-ke-usa","tag-risultati"],"acf":[],"yoast_head":"\nBAT Group si evolve e diventa FrontYard Group: una nuova era per l\u2019innovazione nelle schermature solari<\/title>\n<meta name=\"description\" content=\"BAT Group cambia denominazione e diventa FrontYard Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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