{"id":108928,"date":"2025-05-12T11:38:53","date_gmt":"2025-05-12T09:38:53","guid":{"rendered":"https:\/\/www.keoutdoordesign.com\/?p=108928"},"modified":"2025-05-12T11:38:53","modified_gmt":"2025-05-12T09:38:53","slug":"bat-group-evolue-et-devien-frontyard-group-une-nouvelle-ere-pour-linnovation-dans-la-protection-solaire","status":"publish","type":"post","link":"https:\/\/www.keoutdoordesign.com\/fr-fr\/bat-group-evolue-et-devien-frontyard-group-une-nouvelle-ere-pour-linnovation-dans-la-protection-solaire\/","title":{"rendered":"BAT Group \u00e9volue et devien FrontYard Group: une nouvelle \u00e8re pour l\u2019innovation dans la protection solaire"},"content":{"rendered":"<p>Un moment important pour un groupe international leader dans la conception et la fabrication de composants et accessoires pour syst\u00e8mes de protection solaire: BAT Group change sa d\u00e9nomination et devient <strong>FrontYard Group.<\/strong><\/p>\n<p>Ce changement fait partie d\u2019un vaste processus de transformation et de renouvellement, finalis\u00e9 \u00e0 renforcer l\u2019identit\u00e9 du groupe sur le march\u00e9 mondial, en mettant l\u2019accent sur les r\u00e9alit\u00e9s qui le composent: les marques <strong>BAT, KE et Giulio Barbieri<\/strong>, chacun avec un fort patrimoine historique et une esth\u00e9tique distinctive et reconnaissable. Ces marques se compl\u00e8tent, en valorisant la compl\u00e9mentarit\u00e9 de l\u2019offre qui les distingue.<\/p>\n<p><strong>Stefano Aurelio Zocca<\/strong>, PDG du groupe, a d\u00e9clar\u00e9: <em>\u00ab\u00a0Notre objectif est de cro\u00eetre de mani\u00e8re significative et de nous affirmer comme un acteur de r\u00e9f\u00e9rence dans le secteur. <\/em><em>Le rebranding, sous le nom de <strong>FrontYard Group<\/strong>, \u00e9voque directement l\u2019id\u00e9e d\u2019un espace ouvert et accueillant, une zone de transition entre l\u2019environnement domestique et ext\u00e9rieur. Ce concept refl\u00e8te pleinement la mission de la holding: offrir des solutions innovantes pour l\u2019ext\u00e9rieur, en transformant chaque espace en une exp\u00e9rience unique, fonctionnelle et \u00e9l\u00e9gante\u00a0\u00bb.<\/em><\/p>\n<p>L\u2019objectif de <strong>FrontYard Group<\/strong> est de devenir leader dans le secteur des protections solaires, en consolidant sa pr\u00e9sence internationale par un renforcement du \u00ab\u00a0capital humain\u00a0\u00bb dans toutes les zones g\u00e9ographiques o\u00f9 le groupe est d\u00e9j\u00e0 pr\u00e9sent, en \u00e9largissant son offre avec des produits compl\u00e9mentaires et en renfor\u00e7ant encore sa position dans certaines zones g\u00e9ographiques \u00e0 fort potentiel.<\/p>\n<p>Dans un march\u00e9 en constante \u00e9volution, caract\u00e9ris\u00e9 par le progr\u00e8s technologique, l\u2019\u00e9volution des habitudes des consommateurs et l\u2019\u00e9mergence de nouveaux besoins du logement, les trois r\u00e9alit\u00e9s du groupe ne se limitent pas \u00e0 suivre les tendances. Ils anticipent et fa\u00e7onnent ces d\u00e9fis gr\u00e2ce \u00e0 une approche strat\u00e9gique qui int\u00e8gre l\u2019innovation, l\u2019analyse des donn\u00e9es et une compr\u00e9hension approfondie du march\u00e9 mondial.<\/p>\n<p>La durabilit\u00e9 environnementale, la beaut\u00e9 architecturale et le bien-\u00eatre de l\u2019habitat sont \u00e9galement des valeurs fondatrices de<strong> FrontYard Group<\/strong>, qui investit dans la recherche quotidienne de solutions qui vont au-del\u00e0 du produit, avec l\u2019objectif d\u2019am\u00e9liorer la qualit\u00e9 de vie et de favoriser une relation plus respectueuse entre l\u2019homme et l\u2019environnement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un moment important pour un groupe international leader dans la conception et la fabrication de composants et accessoires pour syst\u00e8mes&hellip;<\/p>\n","protected":false},"author":10407,"featured_media":108932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[388],"tags":[],"class_list":["post-108928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BAT Group \u00e9volue et devien FrontYard Group: une nouvelle \u00e8re pour l\u2019innovation dans la protection solaire | KE Outdoor Design<\/title>\n<meta name=\"description\" content=\"BAT Group \u00e9volue et devien FrontYard Group:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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