{"id":108927,"date":"2025-05-12T11:41:51","date_gmt":"2025-05-12T09:41:51","guid":{"rendered":"https:\/\/www.keoutdoordesign.com\/?p=108927"},"modified":"2025-05-12T11:41:51","modified_gmt":"2025-05-12T09:41:51","slug":"bat-group-evoluciona-para-convertirse-en-frontyard-group-una-nueva-era-para-la-innovacion-en-proteccion-solar","status":"publish","type":"post","link":"https:\/\/www.keoutdoordesign.com\/es-es\/bat-group-evoluciona-para-convertirse-en-frontyard-group-una-nueva-era-para-la-innovacion-en-proteccion-solar\/","title":{"rendered":"BAT Group evoluciona para convertirse en FrontYard Group: una nueva era para la innovaci\u00f3n en protecci\u00f3n solar"},"content":{"rendered":"<p>Un momento significativo para un grupo internacional l\u00edder en el dise\u00f1o y la producci\u00f3n de componentes y accesorios para sistemas de protecci\u00f3n solar: BAT Group cambia de nombre y se convierte en <strong>FrontYard Group<\/strong>.<\/p>\n<p>Este cambio forma parte de un amplio proceso de transformaci\u00f3n y renovaci\u00f3n, destinado a fortalecer la identidad del grupo en el mercado global, con un enfoque particular en las realidades que lo componen: las\u00a0 marcas <strong>BAT<\/strong>, <strong>KE<\/strong> y <strong>Giulio Barbieri<\/strong>, cada una con una fuerte herencia hist\u00f3rica y una est\u00e9tica distintiva y reconocible. Estas marcas se complementan entre s\u00ed, potenciando la complementariedad de la oferta que las distingue.<\/p>\n<p><strong>Stefano Aurelio Zocca<\/strong>, CEO del grupo, dijo: <em>\u00abNuestro objetivo es crecer significativamente y establecernos como un actor de referencia en el sector. El cambio de marca, bajo el nombre de <strong>FrontYard Group<\/strong>, recuerda directamente la idea de un espacio abierto y acogedor, un \u00e1rea de transici\u00f3n entre el entorno dom\u00e9stico y el externo. Este concepto refleja plenamente la misi\u00f3n del holding: ofrecer soluciones innovadoras para el exterior, transformando cada espacio exterior en una experiencia \u00fanica, funcional y elegante\u00bb.<\/em><\/p>\n<p>El objetivo de <strong>FrontYard Group<\/strong> es convertirse en l\u00edder en el sector de la protecci\u00f3n solar, consolidando su presencia internacional a trav\u00e9s del fortalecimiento del \u00abcapital humano\u00bb en todas las \u00e1reas geogr\u00e1ficas en las que el grupo ya est\u00e1 presente, ampliando su oferta con productos complementarios y reforzando a\u00fan m\u00e1s su posici\u00f3n en algunas \u00e1reas geogr\u00e1ficas de alto potencial.<\/p>\n<p>En un mercado en constante evoluci\u00f3n, caracterizado por el avance tecnol\u00f3gico, los cambios en los h\u00e1bitos de consumo y la aparici\u00f3n de nuevas necesidades de vivienda, las tres empresas del grupo no se limitan a seguir las tendencias, sino que las anticipan y moldean gracias a un enfoque estrat\u00e9gico que integra la innovaci\u00f3n, el an\u00e1lisis de datos y un profundo conocimiento del mercado global.<\/p>\n<p>La sostenibilidad ambiental, la belleza arquitect\u00f3nica y el bienestar de la vida son tambi\u00e9n valores fundacionales de <strong>FrontYard Group<\/strong>, que invierte en la b\u00fasqueda diaria de soluciones que van m\u00e1s all\u00e1 del producto, con el objetivo de mejorar la calidad de vida y promover una relaci\u00f3n m\u00e1s respetuosa entre el hombre y el medio ambiente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un momento significativo para un grupo internacional l\u00edder en el dise\u00f1o y la producci\u00f3n de componentes y accesorios para sistemas&hellip;<\/p>\n","protected":false},"author":10407,"featured_media":108934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[389],"tags":[],"class_list":["post-108927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-area"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BAT Group evoluciona para convertirse en FrontYard Group: una nueva era para la innovaci\u00f3n en protecci\u00f3n solar | KE Outdoor Design<\/title>\n<meta name=\"description\" content=\"BAT Group evoluciona para convertirse en FrontYard Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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